Does your martial arts style end with “do”, “fu”, “itsu”, “kai”, “ryu”, “kan” or similar? Do you always have empty classes or classes with just kids? When was the last time you had 200+ ADULTS in a training session and you earned a six figure income from them?
FACT: Most traditional martial arts schools barely keep head above water
Sadly, most traditional martial arts schools make very little no profit and many instructors end up teaching martial arts for the love if the art. The vast majority of traditional martial arts schools experience one or all of the following:
- Instructors working for free or for a very low part-time income
- Students paying very low monthly fees
- Mostly kids in class
- Very few (if any) adults in class
- High overheads due to renting a training facility, equiping and maintaining it
- Teaching a traditional curriculum and katas which are not relevant to todays world
I wish I had more adults in class
When was the last time you received 5-10 calls a month from an adult asking specifically to sign up or for more information about your “insert style here”? Fact is that most traditional martial arts schools say that they have very few adults and receive little to no consistent activity for their adult martial arts program. This is not an insult to your style or teaching strategies. It is just a market fact. Think about it, you spend all those years learning your art and becoming really good at it, yet almost no adults are interested. How can that even be possible? I mean you absolutely love your art and you know the many benefits it can bring to your adult students, but they are just not interested. So you begin asking yourself why that is. Is it because you are a poor teacher? Is it because your classes are to expensive? Is it because you do not have the latest and greatest equipment?
Teaching a traditional martial art is like owning a VCR Shop in 2022
Imagine it is the year 2022 and your friend owns a VCR shop. Every day he complains about how slow business is at his VCR Sales & Repair Shop. Can you sport the challenge yet?
What advice would you offer him?
How about selling subscriptions to internet based movie platforms? How about selling the latest flat screen and curved screen TV’s with surround sound? This is surely a more marketable way to sell home entertainment? Also, if he still wants to offer VCR repairs, he can offer that as well, but obviously he should not count on that to put food on the table.
What was the end result we desire when we used a VCR? It is to watch an entertaining show/movie. Think about today. Do we still desire to watch an entertaining show/movie? Yes we do. But not on an old VHS tape format. We want high definition pictures. We do not want to rewind & fast forward the tape, we want to select the scene with the press of a button. Which one sounds more appealing to you? The old VCR or modern new technology that does the job faster and more efficient? The same mindset applies with consumers. They are impatient. They want instant results. They do not want to spend a lot of time learning something new. Maybe after they got a taste for it, they will be more interested. But in the beginning, definitely not.
The top reasons why most adults would never set a foot in a traditional martial arts class
- They believe it is a kids activity and thy are too old to do most of the physical techniques
- They feel self-conscious wearing the traditional uniforms, belts and attending classes barefoot
- They hate bowing to others and speaking in foreign languages
- They are scared of getting injured
- They are scared of failing a belt grading and being the joke of the class
- They are afraid they will not be able to learn katas and forms
- They hate feeling like the new one in class with the lowest belt ranking
- They do not see the relevance of learning how to use traditional weapons and defenses against such weapons
- They are scared of participating in sparring, fighting for trophies and medals
- They feel uncomfortable with the traditional rank hierarchy and having to earn their worth in class
- They are afraid that they will know the least of all the people attending the class because they are new
- They have a busy schedule and cannot take classes long term
- Something bad happened and they want to know how to protect themselves immediately - they do not want to spend years earning a black belt
Your hard earned skills are worth a lot!
You studied a long time to earn your rank. It was a journey of self-sacrifice, blood and tears. On top of that you ad a ton of value to people’s lives. You make them more self-confident. You make them healthier. You help them relief stress and aggression. Plus you teach them a valuable skill. So why should you work for minimum wage? Imagine if all medical doctors had that same mindset. Everybody volunteer and make minimum wage. Do you think there will be any doctors left after a while? Will the remaining ones be any good? Probably not.
What if you could earn a 6 figure income teaching adults keen to learn an important skill?
Imagine if you could get large groups of adults to your studio and they are all prepared to pay top dollar for your services. Imagine if you could earn a 6 figure income in the process. Imagine having adult students eagerly asking you how they can train with you long-term. Imagine having a choice with whom you want to work with and who not. Kids, Adults, Corporations, Disabled People, and they are prepared to pay what you deserve, not what they want to pay.
A Police Academy For Civilians
The C.O.B.R.A. Self-Defense System is the perfect way to reach that elusive audience. Combining experience in law enforcement, close quarter combat techniques, martial arts & the psychology of criminal intent the Combat Objective Battle Ready Applications, or C.O.B.R.A.™, self defense system is a reality based 10 Week Academy designed to be highly effective in real world situations where everyday people’s survival is on the line.
C.O.B.R.A.™ Defense was created by a martial arts school owner. The self-defense techniques and concepts have been battle-tested in prisons and streets — and the business techniques and concepts have been battle-tested in an equally unforgiving arena: the marketplace.
It’s a proven personal safety system that has proven to grow income and draw more students.
The 10 Week C.O.B.R.A.™ Academy is a proven way to introduce a lot of new people to your existing program(s). These C.O.B.R.A.™ graduates will be among your most engaged students.
C.O.B.R.A.™ is extremely market friendly. Students are drawn to the program because it is a fast and effective way to learn skills that can be applied immediately. It combines the psychology of self-defense with physical techniques and most importantly, scenario training. Scenario training helps students to experience what it feels like to apply what they have learned in a safe and controlled simulated attack/situation. There are no belts and no uniforms. Students attend class in normal street clothes and instructors wear a branded instructor t-shirt and pants/shorts. It is structured just like a Police Academy, but for civilians. Students receive a detailed illustrated student manual and at the end of a 10 Week Academy, students earn a C.O.B.R.A.™ branded graduate t-shirt. This is when most students enquire about training long term and that is your opportunity to funnel them to your traditional martial arts. You have built trust with them and they experienced the thrill of learning how to effectively protect themselves. All those doubts and fears they had about their own ability is gone and it becomes a lot easier to get them to join your traditional martial arts classes.
C.O.B.R.A. is an international brand and we have worked with major blue chip companies around the globe. We have been featured extensively in international media as the leaders in reality self-defense training. This means that you will be joining a well-known and trusted brand with great market appeal.
Offer a variety of courses for a variety of audiences
In addition to the 10 Week Self-Defense Academy, you will have the option to offer the following programs, each with its own detailed curriculum:
- 5 Week Academy
- 1 Day Self-Defense Survival Camp
- 1 Day Self-Defense Camps For Kids
- Child Abduction Prevention Program
- Active Shooter Response Plan
- Bully Response Plan
- Real Estate Agent Safety Training
- Protection Specialist Self-Defense Course
- Teen Safe
- Personal /Private Training
- Corporate Seminars & Team Building
Unmatched business training & support
Step by step, we’ll help you get up & running fast with incredible tools & real support.
Joining the official C.O.B.R.A.™ instructor family gives you the advantage of the most comprehensive package of training, business and marketing systems.
We walk you step-by-step through detailed online video training, the curriculum and the business and marketing systems. We provide all the student course material you’ll need such as photo-rich adult and children student manuals, graduation certificates, upsell letters, access to an online college you can sell and more.
And we provide compelling, top-tier marketing tools and material such as our ready-to-use website, social media app, online and offline ads, sales letters and more that help you execute quickly and successfully. And the 90 day action plan helps you put it in motion immediately.
We’re also fanatical about providing fast, insightful support dedicated to your success.
Earn a great income doing what you love
Many of our instructors earn a 6 figure annual income from C.O.B.R.A.™ alone. Some teach part-time, others teach full time. Some own dojos, others train clients at their venues. Our clients realize the value of what we offer and are thus prepared to pay top dollar.
Here is what some of our current owners say
Let's chat
If this is an opportunity you would like to pursue, give me a call and I will gladly answer any other questions you may have and provide you with all the information you will need to join our brand.
Leon Myburgh
Regional Director- South Africa
E-mail: info@cobradefense.co.za
Cell : +2782 299 9117
www.cobradefense.co.za
